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ELKO activates sales force in Poland

ELKO Group extends its business presence to a well-established neighbouring market by outsourcing a local sales team for IT & Consumer products.
ELKO’s extensive product portfolio, multi-regional coverage and particular East European market expertise, combined with the local market experience provided by the team of IT industry professionals, should generate significant incremental business opportunities for Polish channel partners.

The sixth-largest economy in the EU, and the largest of the EU’s former Eastern-Bloc members, is an organic and natural opportunity for the further growth of the ELKO Group, and the timing is right for this move.

ELKO believes that, despite the relative maturity of the Polish market, there is room and a need for a new distributor, well known for its reliability and distinctive service offering in the region.

The newly set up sales force is located in Wroclaw, which is the right choice for combining local presence with international logistics routes to get ELKO products and services supplied to the Polish market.
The Polish IT market is large and saturated, covered by almost all global distributors. At the same time, customers like resellers and OEMs lack flexibility and customization of the services provided by distributors. Entering the market with our offering, an individual- and project-based approach, I believe customers will gain the benefits of increased efficiency, combining logistic routes, financial methods and portfolio extension options for the retail market.
Svens Dinsdorfs CEO, ELKO Group
About ELKO
The ELKO Group is one of the region's largest distributors of IT products and solutions, representing 180 IT manufacturers, and providing a wide range of products and services to more than 7 000 retailers, local computer manufacturers, system integrators and enterprises within various sectors in 30 countries across Europe and Central Asia. The Group’s turnover in 2016 amounted to USD 1 460 million.

More information:
Twitter: @ELKO_Group

Inese Kalveite
Marketing and Communication Director
+371 6709 3214
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