8K clarity, powered by AI
NQ8 AI Gen2 Processor
Experience intelligent enhancements to your entertainment and stunning 8K clarity - powered by 256 neural networks. Enjoy scene-by-scene upscaling to picture, brightness & contrast, plus motion, sound & resolution, for a superb visual and audio experience.
Advance to 8K viewing
8K AI Upscaling
Enjoy everything you watch in glorious 8K resolution – whatever the source. Using advanced AI and 256 neural networks, this TV transforms each pixel in real-time to restore details, textures, and edges - ensuring an extraordinary 8K experience.
The full picture. Glare-free.
Glare Free
From cinematic experiences to live stadium action, Glare-Free technology ensures the view remains clear and vibrant, allowing you to witness every moment exactly as it was meant to be seen. No washed-out blacks or faded colours — just rich contrast, bold detail, and a picture that stays true, even in sunlit rooms.
Our sharpest picture yet
Quantum Matrix Technology Pro
Loaded with precisely-controlled Quantum Mini LEDs to create our sharpest and truest on-screen detail. Inky blacks, our brightest whites, and true to life colour for every scene you watch. Enjoy viewing in ultra-vivid detail with cutting contrasts and exceptional clarity.
Elegantly framed
Metal Frame Design
Turn your 8K TV into a masterpiece, that blends beautifully into your space. Featuring a refined metal bezel for an elegant picture frame design, and a flat metal back with precision grooves to deliver exceptional audio while mounted near-flush to the wall. Experience a striking display, on or off.
Say goodbye to disposable batteries
SolarCell Remote
Consciously crafted, the universal remote charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries.
Game all day - no console needed.
Gaming Hub
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place. With no downloads, storage limits or console required, just turn on your TV and play.
Tailored recommendations from your favourite apps
Smart TV powered by Tizen
Spend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.
Your home, your gallery
Art Store
Display your personal art collection from your TV. Choose from a growing library of 3,000+ pieces, curated from world-leading museums and artists such as The Met, MoMA, Salvador Dali, Keith Haring and more. Famous classics, modern artworks or stunning photography - make a gallery of your space.
Expertly engineered sound, in real-time
AI Sound Pro
Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjust to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise. Enjoy perfectly balanced audio, every time.
Settings, adjusted for you
AI Mode
Enjoy a quick access menu with intelligent customisation features that optimises your picture and sound to your preferences. See details clearly with intelligent adaptive brightness that auto-adjusts to the lighting in your room, or pre-select your viewing preferences with AI Customisation Mode.
As easy as asking
Bixby and Alexa
Control your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless – you just need to ask.
One-of-a-kind visuals that match your mood
Generative Wallpaper
Create visuals that match your mood. Whether you're hosting, unwinding or relaxing, our AI-powered wallpaper creates stunning one-of-a-kind visuals that transform your space.
Extreme detail on our brightest TV
Neo Quantum HDR 8K Pro
Introducing our brightest TV. Watch everything in incredible depth and super fine detail, with more vibrant colours and stunning contrast. Whether it's uncovering detail in a dark nature scene or a sun-scorched mountain range, every detail is captured and brought to life, as the director intended.
Ultra-smooth motion
AI Motion Enhancer
Whether you're watching a fast-paced action movie or the big match, experience it with incredible clarity. AI recognises text and objects on screen and smoothes out the motion. It takes live sports to another level.
Add colour to every scene
Colour Booster Pro
Our smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bolder viewing experience whatever you're watching.
Like seeing it in person
Real Depth Enhancer Pro
Real Depth Enhancer Pro detects areas where a person's eye would typically focus and precisely enhances the depth and foreground contrast. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would.
Four times the pixels of a 4K TV
True 8K Resolution
Imagine picking out faces in a crowded stadium, or blades of grass in a nature documentary. True 8K resolution has 33 million pixels - 4x as many pixels as 4K and 16x as many as Full HD. It creates a new level of sharpness and detail, so you can see enhanced colours and textures in your content.
Sound, like the movies
Dolby Atmos®
Bring the sound of cinema into your home. Imagine those big movie moments, sounding bigger. Immerse yourself in your favourite movies and must-see releases with sound that pulls you in to the centre of the action.
Dynamic 8-speaker sound that follows the action
Object Tracking Sound+
Immersive TV sound that follows the action on screen with 8-speaker sound that moves with the action. Hear the rise of the crowd as your sports team attacks, feel superheroes swoop into scenes, and get drawn into sound that peaks with every action you see.
Samsung TVs and soundbars, the perfect harmony
Samsung Q-Symphony
Boost your viewing experience with integrated sound from your TV and soundbar. Why let a soundbar or TV work solo when you can amp up your entertainment with even more powerful speakers that work together seamlessly, for a fully immersive sound experience.
Game up to 4K 165Hz motion
Motion Xcelerator 165Hz
Designed for PC Gaming and next-gen consoles, it guarantees ultra-smooth visuals and ultra-low input lag for responsive gameplay. Become the greatest of all time with lightning-quick motion.
Just turn on and play
AI Auto Game Mode
Get the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.
Level Up Your Gameplay
Game Bar
The advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.
Entertainment for every day. Always for free.
Samsung TV Plus
Watch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show and Poldark. Stream the latest news on Sky News and catch-up on kids shows, sports and more with no strings attached.
Keeping your private information private
Samsung Knox Security
With today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.
Set your hands free
Universal Gestures
Turn your wrist into the remote. Universal Gestures lets you control your TV with simple motions of your Galaxy Watch. Whether you're working out, cooking, or multitasking, easily control your TV with intuitive gestures.
See more, spend less
AI Energy Mode
Save energy with AI Energy Mode and SmartThings. With AI Energy Mode, your TV adjusts the brightness depending on the content and the surrounding light levels to reduce overall energy consumption. You can monitor the energy usage of your TV and other compatible devices through Map View on your TV.
Control your TV from your phone
Quick Remote
Use your smartphone as your remote. With Quick Remote, use your smartphone to change channels, adjust the volume, and more.
- 8K AI Upscaling & NQ8 AI Gen2 Processor: Powerful AI transforms your content into 8K, regardless of the content¹
- Neo Quantum HDR 8K Pro now Glare Free: See every detail with our brightest whites, deep blacks and cutting contrast - glare free⁵
- Dolby Atmos® with Object Tracking Sound+: Get wrapped up in 8-speaker sound that moves with the action
- Metal Frame Design & Art Store: Elegantly framed with Art Store for striking display - on or off
- AI Motion Enhancer Pro and Motion Xcelerator 165Hz¹¹: AI delivers ultra-smooth motion and virtually no lag or blur for sports and gaming